Earlier this month, Apple dropped the price of the iPhone 5s in India to Rs 24,999 for the base 16GB edition. Now according to a report by Economic Times, the company has slashed the prices of the latest iPhone 6s and iPhone 6s Plus (review) in the country by up to 16 percent.
As per the report, the iPhone 6s 16GB model that was launched in October for Rs 62,000, is now available for between Rs 52,000 and Rs 55,000 via major retailers across the country. The iPhone 6s Plus that was launched for Rs 72,000 has also received a similar price drop of up to 16 percent in the country, and is available starting for around Rs 60,500. The price drops are available across storage variants for the new iPhones.
“The reduction also narrows the gap with prices of iPhone 6 devices launched in 2014, making an upgrade more attractive for customers. The price difference between the iPhone 6 and iPhone 6s was a lot, so many customers are not willing to upgrade to the new model,” reads the report.
As per the report, with the price cut on the latest iPhones, the company is trying to revive demand for the October-to-December quarter, which is the brand’s strongest sales quarter due to its flagship launches in September each year. It’s worth noting that both the iPhone 6s and 6s Plus have been available at reduced prices on online stores for a few weeks now.