Bollywood actress Shilpa Shetty and her husband Raj Kundra have introduced Viaan Mobiles in India, named after their three-year-old son. The brand will be launching five devices priced between Rs 849 and Rs 12,999. The company is hoping to grab up to three percent of the country’s mobile market, which as per the vendor is around 500,000 devices a month.
Viaan Mobiles will be launching the V-1.8 feature phone, and four Android-powered smartphones including the V-Emerge, V-Empower, V-Encore and V-Eternal. The brand is bundling its devices with the V-Assist service – a 24×7 personalised concierge service that will provide users details on the best deals on products and services in the field of travel, entertainment, shopping, gifting and utilities through a phone call in English and Hindi languages. The complete specifications of these devices will be unveiled at a later date.
The Viaan V-1.8 feature phone has been priced at Rs 849, while the V-Emerge, V-Empower and V-Encore smartphones will be available for Rs 3,499, Rs 4,899 and Rs 5,499 respectively. The V-Eternal comes in black and gold variants, which are priced at Rs 12,499 and Rs 12,999 respectively.