Leaked emails put spotlight on Snapchat sales tactics

Everytown for Gun Safety, a gun safety and gun control nonprofit backed by former New York City Mayor Michael Bloomberg, faced an awkward decision while working with Snapchat last year, according to leaked emails obtained by Mic.

Everytown was collaborating with the Snapchat news team on a “Guns in America” Live Story tied to National Gun Violence Awareness Day. This prompted Snapchat’s head of political sales Rob Saliterman (who’d already been discussing an ad campaign with Everytown) to send an email to Everytown that said, “I would urgently like to speak with you about advertising opportunities within the story, as there will be three ad slots. We are also talking to the NRA about running ads within the story.”

The nonprofit said that the ads would be beyond its budget, and it also expressed concern about the possible NRA ads. Saliterman, who previously held a similar role at Google, said that “the story has the potential to be bought by any advertiser, including the NRA,” but added, “The advertising will not impact the editorial content within the story as our teams are independent.”

When we reached out to Snapchat’s parent company Snap Inc., a spokesperson argued there was no breakdown here in the division between the editorial and advertising teams. Instead, they said the editorial team created their calendar independently, then sent it to the ad team to sell advertising on those stories.

 Snap values itself at nearly $24B with its IPO pricingCould Snapchat lead to more tech IPOs?Snap explored selling a 360 camera

The NRA then found out about the story through the normal sales channels and expressed interest in buying one of the ads, which are available on a first-come, first-served basis (assuming they meet Snapchat’s political guidelines). In Snap’s view, Saliterman was simply providing Everytown with information that it would want to know — it’s hard to imagine the organization have been happy if Snapchat ran NRA ads with the story and didn’t tell Everytown this was going to happen.

None of Snap’s account seems to be contradicted by Mic’s reporting. And to be clear, the article doesn’t really suggest that Snap let the ad team influence editorial. So why is this getting any attention at all? Perhaps because there’s something unseemly, or just plain gross, about considering an NRA ad for this particular Live Story — and then using that possibility as a negotiating point.

How did Everytown feel about this? While a spokesperson declined to comment, Snap said that the organization did end up contributing to the “Guns in America” story after all.

admin

Related Posts

OnePlus introduces a Sandstone Black iPhone case, bundles it with a OnePlus X invite

Comments Off on OnePlus introduces a Sandstone Black iPhone case, bundles it with a OnePlus X invite

Supplements of the Higher Range and Quality

Comments Off on Supplements of the Higher Range and Quality

Auto or Replacement: What Are Your Options?

Comments Off on Auto or Replacement: What Are Your Options?

Idea Cellular launches 4G services in India

Comments Off on Idea Cellular launches 4G services in India

Best Linux distros for small businesses in 2017

Comments Off on Best Linux distros for small businesses in 2017

Xiaomi India’s Christmas offers detailed; new launch expected on December 15th

Comments Off on Xiaomi India’s Christmas offers detailed; new launch expected on December 15th

PS4 Pro Boost Mode Discovered in PS4 System Software Update 4.50; Promises Better Frame-Rates

Comments Off on PS4 Pro Boost Mode Discovered in PS4 System Software Update 4.50; Promises Better Frame-Rates

Oracle asked to help low-income residents evicted for its new cloud campus

Comments Off on Oracle asked to help low-income residents evicted for its new cloud campus

Gears of War 4 Cross-Platform Multiplayer Trial for Xbox One, Windows 10 Is This Weekend

Comments Off on Gears of War 4 Cross-Platform Multiplayer Trial for Xbox One, Windows 10 Is This Weekend

Instacart raises $400 million at a $3.4 billion valuation to deliver groceries on-demand

Comments Off on Instacart raises $400 million at a $3.4 billion valuation to deliver groceries on-demand

Qualcomm Unveils $280 Million Joint Venture With Chinese Province

Comments Off on Qualcomm Unveils $280 Million Joint Venture With Chinese Province

BookMyChotu.com Will Send Helpers to Stand in ATM Queues for You

Comments Off on BookMyChotu.com Will Send Helpers to Stand in ATM Queues for You

Create Account



Log In Your Account