Online ticket marketplace Vivid Seats is looking to sell for $1.5 billion

Online secondary ticket marketplace Vivid Seats is looking for a buyer and they’re hoping to fetch a price of about $1.5 billion, TechCrunch has learned.

According to multiple sources, private equity firm Vista Equity Partners is working with Morgan Stanley to unload Vivid, which could net a tidy profit for the firm a little over a year after acquiring the business for about $850 million.

Vivid Seats might not have the same name recognition as Ticketmaster or StubHub, but the Chicago-based firm has been a force in selling seats at concerts, theaters and sports events. Founded in 2001, the company had grown to become the third-largest secondary ticket seller in the U.S. by the time it received its strategic investment from Vista early last year.

According to one source, tech companies like Amazon and Priceline had taken a look at Vivid Seats but decided not to acquire it. We also heard that eBay-owned StubHub is not interested.

Earlier this month, Bloomberg reported on its terminal that Vista was considering a sale “after receiving inbound interest,” but did not offer further detail.

 One challenge for Vivid is that it gets a large portion of its traffic from misleading affiliate sites. Customers are sometimes lured to a destination that’s not actually associated with the team or artist, a controversial practice within the industry.

It’s possible that Vivid Seats will not find a suitable strategic buyer and will sell to another private equity firm. One source mentioned Carlyle Group, but a different source suggested that would be unlikely because they own PrimeSport, a competitor in the space.

If Vivid can’t fetch its desired acquisition price, perhaps Vista will keep it in its portfolio until it grows its value.

When asked for comment, Vivid said “we don’t comment on industry rumors.”

admin

Related Posts

OnePlus introduces a Sandstone Black iPhone case, bundles it with a OnePlus X invite

Comments Off on OnePlus introduces a Sandstone Black iPhone case, bundles it with a OnePlus X invite

Auto or Replacement: What Are Your Options?

Comments Off on Auto or Replacement: What Are Your Options?

Health benefits of Forskolin supplements

Comments Off on Health benefits of Forskolin supplements

Sundar Pichai expected to launch revamped Android One range in India on December 16th

Comments Off on Sundar Pichai expected to launch revamped Android One range in India on December 16th

Don Bradman Cricket 17 Release Date for PC Announced; May Not Be Available on Disc

Comments Off on Don Bradman Cricket 17 Release Date for PC Announced; May Not Be Available on Disc

Gears of War 4 Cross-Platform Multiplayer Trial for Xbox One, Windows 10 Is This Weekend

Comments Off on Gears of War 4 Cross-Platform Multiplayer Trial for Xbox One, Windows 10 Is This Weekend

Rez Infinite Rocks Worlds

Comments Off on Rez Infinite Rocks Worlds

Starting March 2016, dial 9 on your phone to send a distress alert to the police

Comments Off on Starting March 2016, dial 9 on your phone to send a distress alert to the police

The Nexo Knight wood tables come with built-in wireless charging pads

Comments Off on The Nexo Knight wood tables come with built-in wireless charging pads

You should know about Starta Dispensary Seo

Comments Off on You should know about Starta Dispensary Seo

Why You Need to Optimize Your Mobile Web Design

Comments Off on Why You Need to Optimize Your Mobile Web Design

Charter is trying to derail Sling TV, says Dish

Comments Off on Charter is trying to derail Sling TV, says Dish

Create Account



Log In Your Account