Online ticket marketplace Vivid Seats is looking to sell for $1.5 billion

Online secondary ticket marketplace Vivid Seats is looking for a buyer and they’re hoping to fetch a price of about $1.5 billion, TechCrunch has learned.

According to multiple sources, private equity firm Vista Equity Partners is working with Morgan Stanley to unload Vivid, which could net a tidy profit for the firm a little over a year after acquiring the business for about $850 million.

Vivid Seats might not have the same name recognition as Ticketmaster or StubHub, but the Chicago-based firm has been a force in selling seats at concerts, theaters and sports events. Founded in 2001, the company had grown to become the third-largest secondary ticket seller in the U.S. by the time it received its strategic investment from Vista early last year.

According to one source, tech companies like Amazon and Priceline had taken a look at Vivid Seats but decided not to acquire it. We also heard that eBay-owned StubHub is not interested.

Earlier this month, Bloomberg reported on its terminal that Vista was considering a sale “after receiving inbound interest,” but did not offer further detail.

 One challenge for Vivid is that it gets a large portion of its traffic from misleading affiliate sites. Customers are sometimes lured to a destination that’s not actually associated with the team or artist, a controversial practice within the industry.

It’s possible that Vivid Seats will not find a suitable strategic buyer and will sell to another private equity firm. One source mentioned Carlyle Group, but a different source suggested that would be unlikely because they own PrimeSport, a competitor in the space.

If Vivid can’t fetch its desired acquisition price, perhaps Vista will keep it in its portfolio until it grows its value.

When asked for comment, Vivid said “we don’t comment on industry rumors.”

admin

Related Posts

Why You Need to Optimize Your Mobile Web Design

Comments Off on Why You Need to Optimize Your Mobile Web Design

3 Essentials of a Business Website

Comments Off on 3 Essentials of a Business Website

New Chinese law takes aim at encryption

Comments Off on New Chinese law takes aim at encryption

Alpha GPC is a phospholipid metabolite

Comments Off on Alpha GPC is a phospholipid metabolite

Medical Negligence Experts Provide Support For All Types Of Negligence Claims

Comments Off on Medical Negligence Experts Provide Support For All Types Of Negligence Claims

NASA’s Cassini Probe Sends Back First Images of Saturn From Orbit

Comments Off on NASA’s Cassini Probe Sends Back First Images of Saturn From Orbit

Canon Launches 10 New Printers in Professional Printing Domain

Comments Off on Canon Launches 10 New Printers in Professional Printing Domain

BookMyChotu.com Will Send Helpers to Stand in ATM Queues for You

Comments Off on BookMyChotu.com Will Send Helpers to Stand in ATM Queues for You

Idea Cellular launches 4G services in India

Comments Off on Idea Cellular launches 4G services in India

Digital Marketing is the future for companies

Comments Off on Digital Marketing is the future for companies

DDoS Attack Causes Waves of Internet Outages

Comments Off on DDoS Attack Causes Waves of Internet Outages

How The Last Mile helped Kenyatta Leal walk from prison in San Quentin to a job in tech

Comments Off on How The Last Mile helped Kenyatta Leal walk from prison in San Quentin to a job in tech

Create Account



Log In Your Account